In Ireland it was both the biggest ever February release and the biggest 18-rated release.ĭespite these records, most audiences complained about a lack of sex in a film that was supposed to be about nothing BUT sex (there was roughly 15 minutes worth throughout the two-hour film). Between the media build up and advance ticket sales, 50 Shades of Grey’s release on Valentine’s weekend dominated box offices (excuse the pun) and broke an abundance of records throughout the US, the UK and Europe.
